EUROPESERVICING 2008
DIRECTOR'S CUT: DAY 2 | SESSION 4


'Best in Show'

Best in Show is a comedic "mocumentary" that follows the lives of five entrants in a prestigious dog show.

We use the title in reference to the rampant overuse of the phrase "best practices", which tends to detract from its significance when one actually is referring to techniques that are a cut above standard industry fare. It also references the extended leash that we are given by panellists who have a sense of humour as strong as their ability to transcend conventional boundaries in their thinking and ability to execute. Woof!


The "director's cut" or "notes" were written by EuropeServicing's main host, Toni Moss, CEO of EuroCatalyst. Following in the film tradition of EuropeServicing 2006 (which was held at 195 Piccadilly, the home of the British Academy of Film and Television Arts) each session at EuropeServicing 2008 is themed with movie titles. While some see films as entertainment, others recognise the art of cinema as a record of the human condition. EuroCatalyst selected specific movies to theme and inspire discussion as we navigate through the treacherous waters of the global mortgage markets.