EUROPESERVICING 2008
DIRECTOR'S CUT: DAY 1 | SESSION 6
'Horton Hears A Who'
Horton Hears a Who is a film based on the classic Dr. Seuss children's book. It tells the story of an elephant named Horton who discovers a speck of dust inhabited by tiny residents called Whos living in a town called Whoville. Although Horton cannot see them, he hears them quite well.
They ask Horton for his help to protect them because they are so small that they are powerless and endangered. Horton is ridiculed by his jungle colleagues for his investment in the cause of the Whos. "A person's a person, no matter how small", is Horton's justification of his efforts.
We use the title in reference to business models that seek to distribute power and tools to more people
The "director's cut" or "notes" were written by EuropeServicing's main host, Toni Moss, CEO of EuroCatalyst. Following in the film tradition of EuropeServicing 2006 (which was held at 195 Piccadilly, the home of the British Academy of Film and Television Arts) each session at EuropeServicing 2008 is themed with movie titles. While some see films as entertainment, others recognise the art of cinema as a record of the human condition. EuroCatalyst selected specific movies to theme and inspire discussion as we navigate through the treacherous waters of the global mortgage markets.